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Master in Marketing Management (Equivalent to MBA- Marketing) (MMM)


Credit Points: 100

Equivalent to MBA- Marketing
The Course that assures you maximum Job Opportunities

Duration: Two-years, Full Time (Four Semesters)

Additional Input:- Weekly Presentations,Open House Interaction System,Guest Lectures,Contests ,Expression Sessions,Group Discussions,Stalwart Visiting Faculty Members,Industry Visits,Performance Appraisal,Placement assistance ,Participation in National Events & semina

Eligibility: Graduates of any faculty from any statutory University shall be eligible for admission to the M.M.M. course.

Introduction : To provide to the country a steady stream of competent young men and women with the necessary knowledge,skills and foundation for acquiring career into the rapidly expanding world of Marketing.

MMM: Semester-wise Course Curriculum is as under :

Semester ISemester II
101 Basics of Marketing
102 Accounting for Business Decisions
103 Economic Analysis for Business Decisions
104 Business Research Methods
105 Organization Behaviour
106 Business Communication
107 Ms Office and Advnced Excel
108 Management Fundamentals
109 RM Mini Project
201 Product Management
202 Sales Management
203 Marketing Research
204 Integrated Marketing Communications - I
205 Services Marketing
206 Retail Marketing
207 Consumer Behaviour
208 Field work
Semester IIISemester IV
301 Customer Relationship Management
302 Strategic Marketing Management
303 Strategic Brand Management
304 Global Marketing
305 Marketing of Financial Services
306 Integrated Marketing Communication - II
307 Business Environment
308 Summer Internship Project
401 Supply Chain Management
402 Social Marketing
403 Rural & Agricultural Marketing
404 Entrepreneurship Development
405 Secotral Marketing Practices
406 Industrial Marketing
407 Legal Aspects of Marketing
408 EXIM Procedures
409 Dissertation

Job Opportunities:- Many graduates begin their career as Junior Executives and, after some experience, are promoted to senior levels.Others seek entrepreneurial roles in the Marketing world as independent consultants or professionls. Career opportunities exist in such areas as management, sales, technical writing, training, consulting, etc. Application areas include National and International Marketing, Advertising, Market Research, Export and Import, Training and Development.



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